what is analytics ?

What is analytics?

Analytics is the art and science of informed decision making , Data driven decision means higher profit, more sales , less costs , happy employees and even happy customer.

How analytics help in your business?

Manage your Customers

Maximizing your output

SKU optimization

Predict sales 

Analytics vs. analysis

Analytics is a two-sided coin. On one side, it uses descriptive and predictive models to gain valuable knowledge from data - data analysis. On the other, analytics uses this insight to recommend action or to guide decision making - communication. Thus, analytics is not so much concerned with individual analyses or analysis steps, but with the entire methodology. There is a pronounced tendency to use the term analytics in business settings e.g. text analytics vs. the more generic text mining to emphasize this broader perspective.