Retail Analytics

Gmid Consumer Retail Services

Marketing and Customer Relationship Management: Factors like expensive real estate, slim margins, and tenuous customer loyalty have created a need for the retailers to make smarter decisions in the businesses. We offer a variety of solutions that target the right customers with the right message-

• • Customer profitability analysis: Projects the lifetime value of a customer relationship, thus enabling more effective use of investments channels
• • Product Preference and Profitability Analysis: Assesses value and ROI on a product basis across customer groups and channels
• • Bundling/Cross-Selling/Up-Selling analysis: Focusing on complementing sales
• • Customer Loyalty/Churn Analysis: Profiles loyal customers on various aspects of their likeability of products
• • Demand forecasting: Our analyses estimate short-term, medium-term, and long-term demand. This will ensure that the services, products and distribution plans are always in place to meet customer expectations
• • Customer segmentation analysis divides the market into groups that share common characteristics to support manageable, accurate, time-based market response propensity models

Analytics in merchandising: We work on optimization of the selection, placement, and promotion of merchandises. Our solutions reflect the cultural and geographical needs of a store. We help in-

• • Determining strategies that maximize profitability under anticipated conditions
• • Analyzing store-specific needs, and quickly respond to emerging business trends in order to maximize inventory investments, allocation and replenishments
• • Effectively predict the success of planned promotions and their impact on demand of various products

End to End Retail Analytics